Dani Reiss has Canada Goose in his DNA.

For three generations, Dani’s family has owned and operated Canada Goose, a Canadian manufacturer of the world’s warmest parkas and extreme outerwear. Under Dani’s guidance, Canada Goose has developed into one of Canada’s fastest growing companies. A vocal advocate of “made in Canada”, Dani has earned a reputation for his ongoing commitment to authenticity by refusing to move the company’s production outside of Canada’s borders.

Dani not only understands the needs and challenges of outerwear manufacturing, he excels at strong brand management. His passion and commitment to developing superior quality, and authentic and functional products has truly made Canada Goose an iconic brand. His strategic approach to marketing has earned Canada Goose a strong-hold in the North American, European and Asian marketplaces, beyond scientists, explorers and outdoor enthusiasts. In fact, Canada Goose has become a staple in contemporary fashion, as fashion and lifestyle retailers answer the call of consumers who seek strong, authentic, heritage brands that refuse to compromise.

Besides serving as President and C.E.O. of Canada Goose, where he has worked in every department of the Toronto-based factory – including the down-filling, linings and assembly departments, Dani is Chairman of Polar Bears International; a Director of the Down Association of Canada; a member of YPO (Young Presidents’ Organization); recipient of Canada’s Top 40 Under 40 for 2008 and is on the advisory board of Queen’s School of Business Centre for Responsible Leadership.

In his spare time, Dani is an avid reader and enjoys travel, politics, and sports such as tennis, hockey and basketball.